55. How to Do Data-Driven, Analytical Management in the Digital World
Update: 2020-05-08
Description
Customers are leaving brick-and-mortar stores to shop online in droves now, thanks to COVID-19. Consequently, e-commerce retailers are looking for the next wave of innovation.
In that context, how do we address the challenges of e-commerce and e-commerce management?
On this episode of CXNext, I interview Keith Anderson, senior vice president of strategy & insights for Profitero, where he leads the product strategy and global analyst team. We discussed how we can start to manage people, technology, and processes using a more analytical, data-driven approach in e-commerce.
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