69. How This Top SDR Consistently Exceeds 129% Quota in the Restaurant Industry - John Cianello, SDR at Fourth
Description
In this episode, we'll discuss:
- Prospecting current customers and prospects
- The signals John uses to reach out to his accounts
- Strategies for engaging an industry that is not very active on LinkedIn
John Ciannello is a top SDR @ Fourth.
John started as an SDR six months ago and averages 130% of his fully ramped quota, achieving 500% in his second month of onboarding.
Connect with John on LinkedIn
https://www.linkedin.com/in/johnciannello
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Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire
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Chapters
(00:00 ) Top-Performing SDR
(02:22 ) John's Onboarding and Initial Success
(04:37 ) Engaging with Prospects
(06:56 ) Handling Corporate vs. Local Decisions
(09:21 ) Using Texting as a Tool
(11:45 ) Balancing Prospecting Between Customers and New Prospects
(14:07 ) Effective Use of Triggers
(18:50 ) Strategic Calling and Balancing Quality with Quantity
(23:24 ) Cold Call Strategy
(30:33 ) Advice for New SDRs
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