#7: Are You Building a Business or a Brand?
Description
In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand.
- Why you should think about your business as a baby. [1:55 ]
- Building a business versus building a brand. [4:33 ]
- What does building a personal brand means to a therapist and why it is very important. [5:27 ]
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