7 Tips on building Brand Awareness - Interview with Adam Robinson
Description
Welcome to Osom to Know! Today's episode features a dynamic discussion with guest Adam Robinson
đź’ˇ He is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send more highly-targeted triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.
➡️ Initially intending to delve into cart abandonment for e-commerce, the conversation organically transitioned into an in-depth exploration of building a brand on LinkedIn.
Adam's dramatic pivot to focus on building a personal social media profile to address an awareness problem for his company a year and a half ago was particularly enlightening.
Join us as we delve into Adam's experiences with media, LinkedIn, video content, and the impact of his personal brand on his business ventures. Get ready for a deep dive into the world of content creation, social media strategy, and the power of resonance on LinkedIn. Stay tuned for insights on abandoned cart recovery, AI-driven chatbots, and much more from our insightful discussion. This is an episode you definitely won't want to miss!
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SEE WHAT ADAM IS UP TO
LINKEDIN 👉🏻 https://www.linkedin.com/in/retentionadam/
TWITTER 👉🏻 https://twitter.com/RetentionAdam