AI campaign: 5 surprising results on performance maximizing strategies - Interview with David Sinton
Description
Welcome to the latest episode of "Osom To Know"! In this session, our host Maciej Nowak, is joined by the David Sinton, co-founder of Quiet Owls, a digital growth agency specializing in the direct-to-consumer space.
➡️ As a co-founder of Quiet Owl Marketing, he helps businesses demystify their digital marketing channels and build a growth engine that they understand and control. With over 20 years of experience in the online marketing industry, he has developed and implemented sustainable growth strategies for clients across various sectors and niches, including financial research, e-commerce, B2B SaaS, and education.
Together, they dive into the impact of AI on ecommerce marketing to the pitfalls of solely focusing on remarketing campaigns. The conversation sheds light on the critical need for brands to broaden their keyword strategies and craft educational landing pages to attract and retain customers.
We explore the surprising results of testing free shipping thresholds, the drawbacks of AI-generated content, and the strategy of lengthening the buyer's journey to inspire and educate potential buyers. With engaging examples and keen insights, this compelling discussion promises to leave you with a fresh perspective on marketing and ecommerce.
🚨So get ready to expand your knowledge with this Osom episode!🚨
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