Leveraging Partnerships for Better Integration and Product Growth - Interview with Roslyn Lavery
Description
Welcome to another episode of "Osom to Know"! In today's episode our host, Maciej Nowak, sits down with the knowledgeable and experienced guest, Roslyn Lavery. Get ready to dive into the fascinating world of partnerships in the tech industry as they discuss the true essence of partnership, debunking common myths, and the value it brings to customers and companies alike.
Joining the team in March 2021, Roslyn manages partners in the payment category as Director of Partner Management at WooCommerce (Automattic). She is passionate about building shared value through partnership with a focus on building merchant benefit and increasing the sum of the parts. Working with or alongside WordPress and WooCommerce for 12+ years she has a long history spanning site development to deep partnerships in the space. She believes that these partnerships can lead to revenue growth by acquiring more customers and offering deeper product functionality through the collaboration. Ultimately, Roslyn's approach prioritizes the customer and ensuring that the partnership delivers value that surpasses what individual products could provide.
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