Are you a real estate or mortgage professional struggling to turn social media followers into real clients? In this episode, Jen sits down with Michelle Berman, founder of Berman Media, to break down the power of social media prospecting. Michelle shares game-changing strategies on leveraging your unique passions and skills to stand out in a crowded market—without obsessing over vanity metrics. She'll walk you through how to create content that actually converts, build meaningful relationships, and use social media as a tool for real business growth. Plus, she gives a sneak peek into her new group coaching program and a free workbook to help you take action right away!

Don't just post—connect, convert, and grow. Hit play now and start using social media the right way! 

"I am a social media prospecting coach, not a social media coach. They're different. And so I think it's sort of the illusion of influence of more followers means I'm going to make more money. That's the opposite of true. And honestly, it's misleading, because it's really counterproductive. You're telling people go try to get viral. But virality doesn't equate to money. " - Michelle

Gain insight into:

• Michelle Berman's Journey & Background – Michelle shares her transition from corporate America to entrepreneurship, her passion for fitness, and how her experiences shaped her approach to business.

• The Power of Social Media Prospecting – Michelle explains why traditional social media marketing (focused on likes and followers) is ineffective and emphasizes prospecting strategies that create meaningful client connections.

• Content Creation & Personal Branding – She discusses how real estate and mortgage professionals can leverage their unique skills, passions, and personal interests to differentiate themselves online and attract clients organically.

• The Engagement Tracker & Structured Outreach – Michelle introduces a five-day engagement strategy that helps professionals use social media intentionally to build and nurture relationships with potential clients.

• The Handshake Concept & Primary Skill Identification – She shares the importance of crafting a strong introduction (or "handshake") that sparks curiosity, helps control the narrative, and creates opportunities for deeper conversations and business growth.

About Michelle Berman-Mikel:

Michelle is a former Division 1 swimmer, turned competitive cross-fitter, turned female entrepreneur and now Instagram expert. Michelle is also a certified speaker, teacher, Writer and coach as part of her creation: the Beyond The Method™️ course. This program has allowed Michelle to introduce an approach with Realtors *& Lo's using Instagram unlike anything you've seen before. She prides herself on making things seem simple enough that "anyone" can do it and her passion keeps everyone interested and excited to learn. She puts the emphasis on the power of psychology to truly tap into the power of Active prospecting and the potential lead opportunities Instagram provides. She has also been married to her retired special forces husband (Dave) for almost 5 years and has one incredible 3 year old son, Knox!

Connect with Michelle:

Instagram: @bermanmediasocial

Website: https://michelle-berman.mykajabi.com

Connect with Jennifer Staats:

Website: staatssolutions.com

Staats Solution Instagram: https://www.instagram.com/staatssolutions/

Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor

LinkedIn: https://www.linkedin.com/company/staatssolutions/