Hey everyone! This week on Life and Listings Podcast, we're diving into a game-changer for your real estate success: your database!

I hear it all the time—"I don't have a sphere of influence!" But trust me, you do. In this episode, I'm breaking down exactly how to uncover and organize your contacts (from your phone, emails, even old address books!) into a solid database that can grow your business.

Plus, I'll share some practical steps to build connections without feeling salesy—because relationships matter!

"We're going to start with a spreadsheet, and then we're going to start going through, what information am I missing on these people? Am I missing phone numbers? Am I missing emails? Whatever that is, then I'm going to start going through and I could start reaching out to some of these people, and this is a perfect way as a touch point to reach out"

Key Takeaways:

• You Already Have a Sphere of Influence (SOI) – Many agents think they don't have an SOI, but in reality, they do. Contacts are scattered across phones, emails, social media, and even old address books.

• Start by Organizing Your Existing Contacts – Gather contacts from various sources (phone, email, past invitations, etc.) into a spreadsheet before transferring them into a CRM.

• Segment and Update Information Thoughtfully – Don't immediately start cold messaging people. Instead, update missing details through natural touchpoints, like asking for updated addresses for holiday cards.

• Use Social Media and Playbooks for Growth – Your Facebook friends and local network can be a great source for your database. Plus, tools like the Sphere of Influence Playbook can help agents refine and expand their database effectively.

Connect with Jennifer Staats:

Website: staatssolutions.com

Staats Solution Instagram: https://www.instagram.com/staatssolutions/

Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor

LinkedIn: https://www.linkedin.com/company/staatssolutions/