73 - When Should I Share Pricing? Before or After a Discovery Call?
Description
Getting ghosted after sending your wedding photography pricing? It's probably not your pricing that's the problem. If you're constantly second-guessing whether to share your rates on your website or wait until after a discovery call, you're focusing on the wrong thing entirely. Most wedding photographers think they need to lower their prices, add more value to packages, or find the "perfect" timing to share pricing, but none of that addresses the real issue keeping you from booking consistently at premium rates.
The truth is, when you share your photography pricing matters far less than how you position your brand, craft your marketing message, and build your business foundations. Whether you're a $2,000 photographer or charging $15,000 for wedding packages, your pricing strategy success comes down to mastering your brand positioning, client experience, and sales psychology. In this episode, I'm breaking down exactly why transparency works in today's market, sharing my personal approach to pricing that's helped me book five-figure wedding packages, and revealing the three biggest roadblocks that keep photographers stuck in the feast-or-famine cycle.
In this episode of All Angles Photography Podcast, you will learn:
- Why getting ghosted after sending pricing isn't actually about your rates (and what's really causing it)
- The truth about sharing wedding photography pricing on your website vs. after discovery calls
- How to attract more qualified wedding inquiries through pricing transparency
- My exact approach to sharing pricing information that leads to $10k-$15k bookings
- The business foundations that matter more than pricing timing for booking dream clients
- Why buyers are changing in 2025 and what wedding photographers need to know
SHOW NOTES:
https://clairehunt.co/blog/when-should-i-share-pricing-before-or-after-a-discovery-call/
RESOURCES MENTIONED:
- Free inquiry email templates
- Discovery call script template: $47
- Register for the NEW workshop: Booked + Valued - Learn the 3 step framework to Attract + Book Dream Weddings at $5k+. This is LIVE on August 12th, 2025 (and a replay is available through this same link if you're seeing this after the live date)
- Book It Mentorship Program - Join the waitlist for $500 off, 1:1 time with me, my Meta and Google Ads trainings, and more. Doors are opening again in August!
- Podcast episode 48 - The Difference Between a 2k and 5k Wedding Photographer
- Podcast episode 65 - The Difference Between a 5k and 10k Wedding Photographer
FOLLOW CLAIRE:
OFFERINGS:
FREE OFFERINGS:
The Secret to Scaling Your Photography Business Freebie
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