77 - Selling Your Highest Package Without Feeling Salesy

Update: 2025-08-22

Description

Getting nervous when it's time to talk pricing with potential wedding clients? You're probably not being salesy at all – you're just missing the strategy behind confident package recommendations. Most wedding photographers fall into one of two camps: either underselling by default because you assume couples want the cheapest option, or pitching low packages out of fear of rejection. But what if I told you that your highest package is often exactly what couples want when you know how to present it as the perfect solution for their dream wedding day?

In this episode, I'm sharing how to sell your highest wedding photography packages without feeling pushy or sales-y by focusing on value building from your very first brand touchpoint. We'll dive into the mindset shift that transforms selling into serving, plus I'm sharing the personal discovery call story that completely changed how I approach package recommendations. Whether you're struggling with pricing confidence, getting ghosted after sending proposals, or just want to book more of your premium wedding packages, this episode will give you the photography business strategy you need.

In this episode of All Angles Photography Podcast, you will hear:

Why most wedding photographers unconsciously undersell their packages and how to break this pattern
How to build value from the very first moment couples interact with your photography brand
The essential mindset shift that makes selling feel like serving your wedding clients
Why being genuine in your package recommendations actually builds more trust and bookings
The discovery call strategy that helps couples confidently choose your highest wedding photography package

SHOW NOTES:

https://clairehunt.co/blog/how-to-sell-your-highest-package-without-feeling-salesy/

RESOURCES MENTIONED IN THIS EPISODE: