Ever wondered why you do what you do—or why some goals feel impossible to achieve? In this episode of The Pursuit of Freedom, I sit down with human behavior coach Carly Pepin to break down the psychology behind our actions, the power of core values, and how understanding them can transform both your personal and professional life.

Carly shares her own journey into coaching, revealing how identifying core values is the key to unlocking confidence, motivation, and long-term success. We dive into the struggles of goal setting, the sneaky role of comfort zones, and why taking action—before you feel ready—is the secret to real growth.

We also explore how societal expectations shape decision-making, the impact of past experiences on our values, and why trial and error is essential to figuring out who you really are. Plus, Carly unpacks the paradox of freedom: how a little structure can actually lead to more freedom in life and business.

💡 Key Takeaways

• Core values drive behaviour: Understanding your core values helps you make aligned decisions and build confidence in both life and business.
• Action builds confidence: Waiting until you "feel ready" keeps you stuck—taking action first is the real key to growth.
• Comfort zones limit success: Pushing past familiar routines is necessary for personal and professional development.
• Freedom requires structure: Intentional systems and discipline can actually create more freedom, not less.
• Trial and error is essential: Discovering your true self means embracing mistakes and learning from them.

🔗 Links/Resources

• Sign up to get access to Carly's *FREE* masterclass in overcoming imposter syndrome: https://www.carlypepin.com/podcast-gift

📖 Chapters

00:00 Introduction to Human Behaviour Coaching

03:09 Understanding Human Behavior and Core Values

06:17 Identifying Core Values in Daily Life

09:13 The Impact of Shoulds and Have-Tos

11:56 Goal Setting and Motivation

14:58 Navigating Comfort Zones and Personal Growth

17:48 Maintaining Motivation and Recognizing Misalignment

23:22 Redefining Online Presence and Income Generation

24:50 Thriving in Your Unique Business Structure

26:10 Building Confidence Through Action

28:18 Overcoming Imposter Syndrome and Comparison

29:48 The Journey of Starting a Business

32:28 The Importance of Engaging with Your Business

34:53 Finding Your Natural Strengths

37:03 Crafting a Purpose-Driven Life

38:46 Aligning Goals with Values

41:24 The Evolution of Goals and Values

43:52 The Impact of Trauma on Financial Values

46:16 Shifting Values Through Linking and Personal Growth

48:09 The Role of Coaching in Value Discovery

51:03 Navigating Subordination and Personal Values

54:57 Finding Freedom Through Structure and Restrictions



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