#79 How to Win the Content Treadmill Race - John Collins, Ramp
Update: 2020-11-09
Description
Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure.
But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day.
Tune in to learn:
- how to optimize your content format for different consumer preferences
- why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
- what kind of podcasts you can successfully launch right now
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Inside Intercom podcast
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