DiscoverSRE LIVE with Sergey Ross#83 Creating superfans with humor - Allie LeFevere, Obedient
#83 Creating superfans with humor - Allie LeFevere, Obedient

#83 Creating superfans with humor - Allie LeFevere, Obedient

Update: 2020-12-08
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Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. 


I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand.


Main talking points:



  • how to push the boundaries of your brand and keep a consistent narrative

  • benefits of having a smaller audience you know really well

  • why revenue is not the only criteria to pick new clients as a freelancer


Mentions:


Obedient Agency links:



Listen to Allie’s new podcast “Brandsplaining”.


Before you take off...Say HI to me on Linkedin.

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#83 Creating superfans with humor - Allie LeFevere, Obedient

#83 Creating superfans with humor - Allie LeFevere, Obedient