#83 Creating superfans with humor - Allie LeFevere, Obedient
Update: 2020-12-08
Description
Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages.
I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand.
Main talking points:
- how to push the boundaries of your brand and keep a consistent narrative
- benefits of having a smaller audience you know really well
- why revenue is not the only criteria to pick new clients as a freelancer
Mentions:
Obedient Agency links:
Listen to Allie’s new podcast “Brandsplaining”.
Before you take off...Say HI to me on Linkedin.
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