DiscoverSRE LIVE with Sergey Ross#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack
#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack

#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack

Update: 2020-11-10
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B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. 
Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.
Key takeaways:



  • why qualitative measurement of campaigns will lead to a better long term brand strategy

  • how a strong content marketing strategy aligns content with the product


how to find and create simple moments of delight in B2B software 
Mentions: 
Manager Tools podcast
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#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack

#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack