#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack
Update: 2020-11-10
Description
B2B companies can learn a TON from B2C and create vibrant brands audiences relate to.
Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.
Key takeaways:
- why qualitative measurement of campaigns will lead to a better long term brand strategy
- how a strong content marketing strategy aligns content with the product
how to find and create simple moments of delight in B2B software
Mentions:
Manager Tools podcast
Connect with Bill on Linkedin
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