You're working 70-hour weeks, manually tracking every client, taking days to respond to inquiries—and while your business looks successful on paper, you're completely drowning behind the scenes. What if I told you that your highest revenue year could also be your most sustainable one? That scaling your photography business isn't about working more, but about building systems, email funnels, and strategic outsourcing that actually give you your life back?

In this episode, I'm sitting down with my Scale It graduate Nicole, a wedding and elopement photographer who transformed her business from constant overwhelm to her highest revenue year yet (and it's not even over). Nicole shares how she went from doing everything herself to booking $8-10K weddings through automated email marketing, launching an associate team that booked within the first month (though, this isn't her primary way she's scaled as she's still figuring out how it fits in her business model), adding album and print sales that skyrocketed her profit margin, and outsourcing strategically so she comes back with 3 discovery calls booked when she's been shooting in Glacier National Park. If you've been wondering whether it's actually possible to scale past your capped income without burning out, this conversation will show you exactly how.

In this episode of All Angles Photography Podcast, you will hear:

• How to set up email marketing funnels that nurture leads and convert $8-10K bookings with warmer, ready-to-book clients
• The systems and client experience upgrades that attract luxury photography clients who value professionalism
• How to strategically outsource (email assistant, blogger, social media manager) to buy back your time without sacrificing quality
• Why print and album sales are a sustainable revenue stream that serves your clients and increases your profit margin
• How to launch an associate team the right way—with proper client care and collaboration that books weddings within the first month
• The mindset shifts required to scale from working 70-hour weeks to having your highest revenue year while working less

SHOW NOTES:

https://clairehunt.co/blog/case-studies/nicoles-scale-it-case-study/

RESOURCES MENTIONED:

• Join the Scale It Waitlist
• Follow Nicole on Instagram at @nicolelkiser to see her stunning work and follow her scaling journey
• Episode 81 of All Angles Photography Podcast: My Client Files: A Recent Booking and a Recent Rejection
• Book It Mentorship Program

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