Liz Farr joins Steve Major on the Pricing Power Podcast.



Liz is a B2B copywriter who is also a Certified Public Accountant and a Certified Valuation Analyst. She has worked in tax and accounting since 2002, a CPA since 2005 and a CVA since 2013. She has worked mostly been in tax, working primarily with small closely-held businesses, trusts, estates and high net-worth individuals. As a CVA, Liz has worked on valuations for HVAC contractors, high-tech defense contractors, oil and gas operations, restaurants and ESOPs.



Liz has a broad background because before she was a CPA she earned a BS in Biochemistry with a minor in German from the University of New Mexico in 1987. On the way to that degree, she spent a year in Germany studying biochemistry. After this Liz worked in neuroscience laboratories at the University of Wisconsin – Madison, and then spent four years on a team developing an international database of biomolecular data. Her love of words and language eventually led me to the University of Washington, where she spent two years in a PhD program in linguistics.



So Liz has the unique skills of copyrighting and accounting.