#93 - Katie Tolin - Using data to set your marketing
Update: 2016-07-10
Description
Katie Tolin of CPA Growth Guides joins Steve Major on the podcast today.
A self-proclaimed data geek, Katie uses all sorts of data to help firms determine their best growth strategies.
PROFESSIONAL BACKGROUND
Before starting CPA Growth Guides in 2015, Katie spent all of her nearly 20 year career in professional services marketing including roles at local, regional, super-regional and national firms:
Regional Marketing Director | BDO USA, LLA
Director (non-equity partner)/Director of Practice Growth | SS&G, Inc.
Director of Practice Growth | Rea & Associates, Inc.
Marketing Manager | Rea & Associates, Inc.
Marketing Coordinator | Krugliak, Wilkins, Griffiths & Dougherty Co., LPA
HONORS & AWARDS
Top 100 Most Influential People in Accounting
Most Powerful Women in Accounting
Accounting Marketing Hall of Fame
Accounting Marketer of the Year
12 Marketing Achievement Awards
Silver Quill & Best of Division
20 Under 40!
A self-proclaimed data geek, Katie uses all sorts of data to help firms determine their best growth strategies.
PROFESSIONAL BACKGROUND
Before starting CPA Growth Guides in 2015, Katie spent all of her nearly 20 year career in professional services marketing including roles at local, regional, super-regional and national firms:
Regional Marketing Director | BDO USA, LLA
Director (non-equity partner)/Director of Practice Growth | SS&G, Inc.
Director of Practice Growth | Rea & Associates, Inc.
Marketing Manager | Rea & Associates, Inc.
Marketing Coordinator | Krugliak, Wilkins, Griffiths & Dougherty Co., LPA
HONORS & AWARDS
Top 100 Most Influential People in Accounting
Most Powerful Women in Accounting
Accounting Marketing Hall of Fame
Accounting Marketer of the Year
12 Marketing Achievement Awards
Silver Quill & Best of Division
20 Under 40!
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