#91 Creative Strategy And Building Brands - With Gernot Preslmayer
Update: 2025-06-23
Description
In this conversation, Gernot, a seasoned brand designer and strategist, shares his journey from Austria to various global cities, including Dublin, London, and New York, before returning to Austria to establish his own branding studio, Duo. He discusses the evolution of his career, the unique business model of his previous company, Proxy, and the challenges and opportunities in the branding landscape, particularly in Austria. Gernot emphasizes the importance of creative strategy, client education, and authenticity in branding, offering valuable insights for aspiring entrepreneurs.
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