Establishing core values is the most important thing you will do for your practice. But core values aren’t just words on the wall! In this episode, Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, to share how to keep your core values alive and prevent them from becoming stale over time. To learn how to make core values the heartbeat of your practice, listen to Episode 936 of The Best Practices Show!

Learn More About Heather:

• Send Heather an email: heather@actdental.com 
• Join Heather on Facebook: https://www.facebook.com/heather.r.crockett
• Follow Heather on ACT’s Instagram: https://www.instagram.com/actdental
• Send Kirk an email: kirk@actdental.com 
• Send Courtney an email: courtney@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
• Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 936: https://www.youtube.com/@actdental/videos
• Join ACT’s BPA for their Identifying Your Core Values resource: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Flencioni-s-core-value-diagram#email
• Join ACT’s BPA for their How to Bring Your Core Values Alive resource: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fdiscussions%2Fhow-to-bring-core-values-alive#email
• Read Traction by Gino Wickman: https://benbellabooks.com/shop/traction

Main Takeaways:

• Use your core values as decision-making filters. They will guide your culture.
• Core values can be on your walls. But they need to be alive in your halls!
• Talk about your core values constantly. You can't just set it and forget it.
• Embed your core values into your hiring process to identify red flags.
• Create exercises to help your team remember your core values.
• Find ways to include patients in your core values journey.
• Give recognition when core values are represented.
• Share your core values through storytelling.
• Track shout-outs and core values usage.

Snippets:

0:00 Introduction.

1:20 Why this is an important topic.

2:59 Core values are your filter.

4:48 Use storytelling to share your core values.

9:36 Recruit and onboard using your core values.

12:31 Tie performance evaluations to core values and use positive reinforcement.

15:36 Include your community.

19:05 Create themes and use daily reinforcement.

23:00 Final takeaways.

Heather Crockett Bio:

Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.

Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.

She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.