How do you outshine your competition without the ads and billboards? In this episode, Kirk Behrendt brings back Adriana Booth, one of ACT’s amazing coaches, to share one way to make your practice stand out from the crowd. To learn how to find your unique value proposition to get patients through your doors, listen to Episode 948 of The Best Practices Show!

Learn More About Adriana:

• Join Adriana on Facebook: https://www.facebook.com/adriana.booth
• Follow Adriana on Instagram: https://www.instagram.com/adrimarieb
• Send Courtney an email to learn more about ACT: courtney@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
• Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 948: https://www.youtube.com/@actdental/videos
• Register to ACT’s BPA for their Differentiation tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Fdifferentiation-tool#email
• Register to ACT’s BPA for their Creating a 6-Star Experience tool: https://join.actdental.com/c/practice-coaching-tools/6-star-experience
• Register for ACT’s To The Top Study Club (October 17, 2025): https://www.eventbrite.com/e/climb-with-us-register-for-october-17-2025-ttt-study-club-tickets-1218436780209?aff=odcleoeventsincollection
• Register for ACT’s To The Top Study Club (October 24, 2025): https://www.eventbrite.com/e/climb-with-us-register-for-october-24-2025-ttt-study-club-tickets-1218452908449?aff=odcleoeventsincollection
• Read Good to Great by Jim Collins: https://bookshop.org/p/books/good-to-great-why-some-companies-make-the-leap-and-other-s-don-t-jim-collins/ec0b317c56aaceb4?ean=9780066620992&next=t

Main Takeaways:

• You truly differentiate by giving patients an experience they can't get elsewhere.
• Your unique value proposition needs to match the experience you deliver.
• What experience or benefits do you offer that your competitors don't?
• Who are your core customers? Identify the patients you want.
• What do you excel at? Identify your core competencies.
• Where do you fall short? Identify your weaknesses.

Snippets:

0:00 Introduction.

2:34 Why this is an important topic.

4:26 Unique value proposition, explained.

5:46 What should your UVP convey?

9:28 ACT’s Differentiation tool.

10:47 Identify your core customers.

13:37 Identify your core competencies.

18:37 Identify your weaknesses.

22:38 Final takeaways.

24:13 ACT’s Creating a 6-Star Experience.

25:36 ACT’s BPA.

Adriana Booth, BS, RDH Bio:

Adriana Booth is a Lead Practice Coach who partners with dentists and their teams to cultivate leadership skills, build practice growth, and streamline business practices. After spending nearly two decades in the dental industry working with top-notch dental teams, Adriana came to ACT to share her passion for professional growth, high-level training, and systems creation with our clients. As a dental hygienist with a love for continuing education and personal growth, helping a practice become successful is at the heart of her passion for dentistry.

Adriana has a B.S. in Dental Hygiene from West Liberty University/O’Hehir University. By being involved in several Columbus, Ohio, study clubs, Adriana maintains strong relationships within her local dental community. She enjoys a variety of fitness activities, family time, good books, and at the top of her list, her fur babies.