96. Edwina Dunn OBE - how the board added value to dunnhumby, the company behind Tesco’s clubcard
Description
Edwina Dunn the co-founder of dunnhumby, the data analytics company behind Tesco's Clubcard and numerous loyalty programs worldwide. Tune in to hear his thoughts on: What were the key value adds of the dunnhumby board? (0:50 ) How did you manage to land the transformative deal with Tesco? (3:14 ) How did it feel when you landed the deal? (6:54 ) How did you get comfortable making one big bet on one customer? (7:56 ) Why were Tesco happy to share their sensitive data with you and not others? (9:36 ) Did your investor directors add any value? (12:42 ) What was the board’s role in your growth? (16:20 ) When and how did you break into new markets? (19:16 ) Did all the markets work out equally well? (20:16 ) How did you make sure you got the best deals in your strategic partnerships? (22:20 ) Did you get your pricing right? (23:41 ) If you’d had a board, do you think it would have been able to add more value to you on that journey? (28:37 ) What was the single biggest value add of your independent director? (31:27 ) How did you do your exit? (34:58 ) ⚡The Lightning Round ⚡(38:22 )
Host: Oliver Cummings
Producer: Will Felton
Music: Kate Mac
Audio: Nick Kold
Email: podcast@nurole.com
Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom
United States
