A 5-Step Guide to Creating an Irresistible Warm Up Offer
Description
If you’ve been stuck thinking your only way to get clients is through big-ticket services, then you are in the right place. In this episode, I’m breaking down how to create a warm-up offer, the entry point that helps clients dip their toes in, builds trust, and sets you up for bigger sales down the line.
You’ll learn how to define the outcome your clients want, price your offer strategically (without undercharging), and keep your delivery simple but powerful.
If you’ve been stuck overthinking what your first step should be, or you’re tired of feeling like you have nothing to bridge the gap between free content and premium services, this episode is your roadmap.
What You’ll Learn in This Episode
- What a warm-up offer is and why most people get it wrong
- Why starting with your process, not the container, changes everything
- The secret to pricing a warm-up offer so it feels accessible but strategic
- Examples of delivery formats that create a quick win without overcomplicating it
- How to make sure your warm-up offer leads naturally into your main offer
"Warm-up offers solve urgent problems, not future problems. That’s why people buy them."
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Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
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Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
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Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:



