In this episode of Sold Out Offers, I’m helping you pause before you kick an offer to the curb. We’re digging into the real reasons an offer can start to feel heavy, flopped, or just… off. From not talking about it enough, to client hangovers, to unrealistic expectations for brand-new offers, this is a compassionate but honest look at why things stop selling.

I also talk about urgency, format mismatches, and what happens when you try to run before you can walk (hello, premature memberships). If you’ve been quietly resenting an offer or avoiding talking about it altogether, this episode will help you figure out whether it needs tweaking, repositioning, or simply more attention — not deleting.

This is the first in a short run of episodes all about reviving and refining your offers. We’re moving them from “forgotten side stage” to full-on floor fillers — and next time, I’ll be sharing the exact tweaks you can make to bring an offer back to life.

What You’ll Learn in This Episode

• Why not talking about your offer is often the biggest reason it stops selling
• How a difficult client can unfairly ruin an otherwise solid offer
• Why new offers need time (and PR) before they gain traction
• The role urgency plays in making an offer compelling
• When an offer is right, but the format is wrong
• How unclear or mismatched messaging can repel the right buyers

"Most of the offers you want to get rid of are the ones you actually need to keep — there’s just something else going on underneath."

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads