Ever wondered what it really takes to pull off a successful group program launch? In this episode of the Sales Series, I’m taking you behind the scenes of my most recent Dreamium launch, a 60-day campaign that tripled my sales. This is part one of a two-part breakdown, where I’m unpacking everything from strategy to structure, and all the shifts that made the difference.

I’m sharing the honest truth about what didn’t work in previous launches, what I changed this time, and how I prepped both myself and my audience for a more powerful and intentional sales experience. 

From rebuilding the offer itself to strategically warming up my audience with challenges and masterclasses, this launch was different because I gave it deep focus and treated the offer like a product worth shouting about.

Even if you’re not running group programs, there’s so much to take from this episode. Because big launch energy isn’t just for launches, it’s the kind of energy and consistency you can bring to any season of sales.

What You’ll Learn in This Episode

• Why I overhauled Dreamium before even thinking about marketing it
• The structure of my 60-day sales campaign and why each phase mattered
• How I prepped my audience with a free challenge and live masterclass
• The power of daily, multi-platform visibility (and why it’s never “too much”)
• Why consistency and commitment were the biggest game-changers this time

"If you’re launching something and you don’t 1000% back it – people can tell. That’s why I went deep on the offer before I shouted about it."

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads