On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant.

She s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator.

Her company, Web Savvy Marketing, was founded in 2009 and is a creative agency based in Southeastern Michigan. They work with clients across the globe who range from bloggers and small businesses to large enterprises and universities.

The Web Savvy online store offers more than 20 professionally designed Genesis themes ideal for businesses, marketers, educational institutions, and bloggers.

In this 39-minute episode Brian Gardner, Lauren Mancke, and Rebecca Gill discuss:

• The accidental entrepreneur


• Empowerment in training others


• A holistic approach to SEO


• How to avoid risky black hat tactics


• The 3 most important elements of SEO


• Long-term SEO strategies

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The Show Notes

• Follow Rebecca on Twitter


• RebeccaGill.com


• Web Savvy Marketing


• Web Savvy Marketing Themes


• SEO Consulting


• DIY SEO Courses


• SEO Bootcamp

The Transcript

A Beginner’s Guide to SEO that Works

Jerod Morris: Hey, Jerod Morris here. If you know anything about Rainmaker Digital and Copyblogger, you may know that we produce incredible live events. Some would say that we produce incredible live events as an excuse to throw great parties, but that’s another story. We’ve got another one coming up this October in Denver. It’s called Digital Commerce Summit, and it is entirely focused on giving you the smartest ways to create and sell digital products and services. You can find out more at Rainmaker.FM/summit. That’s Rainmaker.FM/summit. We’ll be talking about Digital Commerce Summit in more detail as it gets closer, but for now, I’d like to let a few attendees from our past events speak for us.

Attendee 1: For me, it s just hearing from the experts. This is my first industry event, so it s awesome to learn new stuff and also get confirmation that we’re not doing it completely wrong where I work.

Attendee 2: The best part of the conference, for me, is the being able to mingle with people and realize that you have connections with everyone here. It feels like LinkedIn live. I also love the parties after each day, being able to talk to the speakers, talk to the people who are here for the first time, people who ve been here before.

Attendee 3: I think the best part of the conference, for, me is understanding how I can service my customers a little more easily and seeing all the different facets and components of various enterprises then helps me pick the best tools.

Jerod Morris: Hey, we agree. One of the biggest reasons we host the conference every year is so that we can learn how to service our customers — people like you — more easily. Here are just a few more words from folks who have come to our past live events.

Attendee 4: It s really fun. I think it s a great mix of beginner information and advanced information. I m really learning a lot and having a lot of fun.

Attendee 5: The conference is great, especially because it s a single-track conference where you don t get distracted by, Which sessions should I go to? Am I missing something?”

Attendee 6: The training and everything — the speakers have been awesome — but I think the coolest aspect, for me, has been connecting with both people who are putting it on and then other attendees.

Jerod Morris: That s it for now. There is a lot more to come on Digital Commerce Summit. I really hope to see you there in October. Again, to get all the details and the very best deal on tickets, head over to Rainmaker.FM/summit. That s Rainmaker.FM/summit.

Voiceover: StudioPress FM is designed to help creative entrepreneurs build the foundation of a powerful digital business. Tune in weekly as StudioPress founder, Brian Gardner, and VP of StudioPress, Lauren Mancke, share their expertise on web design, strategy and building an online platform.

Lauren Mancke: On today s episode, we are talking search engine optimization with Rebeca Gill of Web Savvy Marketing. We ll cover this topic from all angles, so listen in.

Brian Gardner: Hey, everyone, welcome to StudioPress FM. I am your host, Brian Gardner. I m joined, as usual, with the VP of StudioPress, Lauren Mancke. We are very excited about the show because right now we are starting a new series where we are talking to members and experts, mind you, of the Genesis Community. Lauren, what do you think about that?

Lauren Mancke: Very excited to have everyone on.

Brian Gardner: We could probably go 30 or 40 episodes deep easily with people that I want to talk to. We ll break them up into little compartments. But it s going to definitely be fun for us. Today we’re joined by Rebecca Gill of Web Savvy Marketing. Rebecca is a WordPress developer, an SEO consultant, and a general business consultant as well. She s an active member of the WordPress community with a variety of participation as WordCamp speaker, podcast guest, and SEO educator.

Her company, Web Savvy Marketing, was founded in 2009 and is a creative agency based in Southeastern Michigan. They work with clients across the globe who range from bloggers and small businesses to large enterprises and universities. The Web Savvy online store offers more than 20 professionally designed Genesis themes, ideal for businesses, marketers, educational institutions, and bloggers. Rebecca, it s our pleasure to welcome you to the show. How are you?

Rebecca Gill: I m great. Thanks so much for having me here.

Brian Gardner: Yeah, it s funny. When I sat down to think of the people who I wanted to have on the show there were a few names that instantly popped up, and yours was one of them. I was kind of hoping at some point, and maybe … I know down the road we have another series that I m going to talk to Chris Cree who worked with you very closely and just recently left. We ll be able to tackle both sides of your business where he also was involved. Let s kick this off. I ve known you for a number of years. You’ve been around the WordPress space for some time. Walk us through the early years of how you got started as an online entrepreneur and how you created Web Savvy?

The Accidental Entrepreneur

Rebecca Gill: I didn t set out to be an entrepreneur. I was at a small company and I was their VP of Marketing. I was with them for about 10 years in total. The company dynamic shifted and it was evident that I really needed to leave, but it was the heart of the recession and there were no jobs in the Detroit area. The situation in the company got so bad that I was so distraught and distracted from it I actually mixed up my medication, put myself on the ER for eight hours, and ended up on the couch for a week recovering. It was at that point my husband and I were like, You know what? It doesn t matter what s going on with the economy, you need to leave It just it was affecting our personal life more than we could tolerate, so I quit.

I was going to go into SEO consulting and I started to do that. I actually had some initial success, but I quickly realized that the companies I was working with didn t have access to their websites. Everything was in HTML and nobody could actually go in and make implementations of my SEO recommendations. I went back to my experience with Joomla and WordPress and started to work on web development. That was just a means to be able to get the SEO out there that I needed to for the small businesses. I quickly fell in love with the WordPress community and dove in. We started creating custom themes and development, and then when Genesis came out we jumped on the Genesis bandwagon and it s been a great ride ever since.

Brian Gardner: It s funny how many stories start with, “How I became an entrepreneur online more out of need than want.” Not many people have the luxury of saying, I just think I m going to wake up and one day I m going to start this. It s really, “I got fired,” or “I had to leave my job,” or, “My husband lost a job and so I had to basically figure out how to make money online.” It sounds like your story is somewhat that way. Sometimes it s also health-related and things like that. thank you for sharing that. It s encouraging to other people to hear how that type of thing gets started.

Rebecca Gill