Churning out creative possibilities on tight timelines, crafting bespoke stock images with help from AI, and pitching unique ideas to risk-averse clients with Jo Skillman, a creative director in Texas. Why do a lot of creative directors grind their teeth at night? And what is a "swoop and poop"?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

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