Perfecting the soft finishes, dealing with divorcing couples, and cultivating the perfect network of artisans with Julie Anne Burch, an interior designer. Why did she need a crane to move a piano? And how can interior designers create a "moment"?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

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• What do people think your job is like and what is it actually like?
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