DiscoverBuilding BrandsA Distributor's Perspective On Building Materials Marketing
A Distributor's Perspective On Building Materials Marketing

A Distributor's Perspective On Building Materials Marketing

Update: 2021-01-19
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Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on creative ways manufacturers are supporting distributors and retailers and how Russin has made sure that they live up to being resourceful experts in the industry.

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A Distributor's Perspective On Building Materials Marketing

A Distributor's Perspective On Building Materials Marketing

Jordan Russin