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Using Brand Strategy To Differentiate In The Market

Using Brand Strategy To Differentiate In The Market

Update: 2020-09-15
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Michael Bustin, Global Chief Growth Officer at Durasein talks about how he and Durasein used brand strategy to differentiate itself as the company entered the American market and what key aspects of the strategy gave Durasein the ability to really connect with its audiences and build a community around the brand allowing it to break through in a commoditized market.

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Using Brand Strategy To Differentiate In The Market

Using Brand Strategy To Differentiate In The Market

Michael Bustin