DiscoverBuilding BrandsFinding & Growing Within A Niche
Finding & Growing Within A Niche

Finding & Growing Within A Niche

Update: 2020-09-29
Share

Description

Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesols path to growth, differentiation in the market, and becoming a go-to partner.

Comments 
In Channel
Scheduling Announcement

Scheduling Announcement

2021-06-2201:56

Why Brand is Regaining Traction in Digital Marketing

Why Brand is Regaining Traction in Digital Marketing

2021-06-0826:46

Rebranding For Growth After an Acquisition

Rebranding For Growth After an Acquisition

2021-05-2542:44

Benefits of Having a Communications Plan

Benefits of Having a Communications Plan

2021-05-1141:57

How Establishing Voice & Tone Can Power Brand Loyalty

How Establishing Voice & Tone Can Power Brand Loyalty

2021-04-2731:51

How Digital Interactions Are Infiltrating Sales Experiences

How Digital Interactions Are Infiltrating Sales Experiences

2021-04-1338:41

Critical Elements Interior Designers Consider

Critical Elements Interior Designers Consider

2021-03-3035:54

Using Content Marketing To Build Brand Authority

Using Content Marketing To Build Brand Authority

2021-03-1635:34

Designing Modern Digital Customer Experiences

Designing Modern Digital Customer Experiences

2021-03-0244:21

What is the ROI of Branding?

What is the ROI of Branding?

2021-02-1634:32

Preserving A Brand Through Generations

Preserving A Brand Through Generations

2021-02-0239:10

A Distributor's Perspective On Building Materials Marketing

A Distributor's Perspective On Building Materials Marketing

2021-01-1933:33

Bridging The Connection Between Designers & Manufacturers

Bridging The Connection Between Designers & Manufacturers

2021-01-0546:07

Best of 2020 Building Materials Marketing Tips

Best of 2020 Building Materials Marketing Tips

2020-11-2442:25

Defining Differentiated Positioning For Growth

Defining Differentiated Positioning For Growth

2020-11-1033:44

Pivoting Brand Strategy To Direct-to-Consumer

Pivoting Brand Strategy To Direct-to-Consumer

2020-10-2744:40

The Anatomy Of A True Brand Strategy

The Anatomy Of A True Brand Strategy

2020-10-1327:18

Finding & Growing Within A Niche

Finding & Growing Within A Niche

2020-09-2941:44

Using Brand Strategy To Differentiate In The Market

Using Brand Strategy To Differentiate In The Market

2020-09-1540:47

Marketing A New Building Technology

Marketing A New Building Technology

2020-09-0151:38

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Finding & Growing Within A Niche

Finding & Growing Within A Niche

Tim Bouchard