ADVERTISING TALK: Are Billboards a Good Investment for Your Business?
Description
Think billboards are outdated? Think again.
In this episode of Brand Rescue, Whitney Lee gets brutally honest about advertising strategies and why so many businesses waste money by spreading their budget too thin. She breaks down when billboards actually work, when they don’t, and how to blend traditional and digital marketing for real results.
Whitney shares the exact scenarios where billboards shine, like helping customers find a hidden location, promoting new businesses, or boosting awareness for local events. She also covers the biggest mistakes people make in billboard design, the six-word rule you should never break, and why billboards are about visibility, not education.
If you’ve ever wondered whether a billboard is worth the investment, this episode is your guide to making smart, strategic advertising decisions that support your overall marketing plan.
🎧 In this episode:
Why stretching your ad budget too thin kills your ROI
When billboards actually move the needle
The six-word rule that separates good billboards from bad ones
How right-hand reads and bold text boost visibility
- Why awareness is not a waste of money
- When niche businesses should skip billboards altogether
- How digital billboards add flexibility to your strategy
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