AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove

Update: 2025-10-28

Description

In this mini episode, Andy sits down with Ekaterina Gamsriegler, the Head of Marketing and Growth at MyGroove, to discuss her journey from SEO to mobile app marketing. They explore the evolving challenges that growth and marketing teams face, particularly for apps in an increasingly crowded app market.

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In Channel

App Store Marketing & Distribution at Scale: Michael Grierson, Senior ASO Lead at Canva

2025-11-1241:47

AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove

2025-10-2810:15

The Future of Performance Marketing for Apps: Hamza Alsamraee, Founder & CEO at NewForm

2025-08-2641:40

Winning With a Data-Fluent Creative Team: Sharon Romang, VP of Creative at Front Row

2025-07-2843:20

UA-Driven Product Development, iOS Marketing, and More: Roi Nam, Founder & CEO at Airbridge

2025-07-1441:11

Rethinking Marketing Agencies, Loyalty & AI: Thierry Sequeira, Co-Founder & CEO at Massive Rocket

2025-06-3028:45

Brandformance, AI & the Future of Mobile Growth: Jeff Roberto, SVP Marketing at Splice

2025-06-1624:57

Building Cash App's Growth Engine: Dyan Khor's Playbook for Mobile Marketing

2025-05-3045:14

From Supply Chain to Customer Obsession at Amazon: Ekim Dinc, Head of Customer Engagement at Amazon

2025-05-1641:31

00:00

AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove

#box-pro-ellipsis-176450686734824{-webkit-line-clamp:2;}AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove

AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove

Andy Carvell (Phiture)

AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove