In this episode of Brave New Digital World, Andy sits down with Roi Nam, CEO and founder of Airbridge and AB180, to unpack seismic shifts in mobile marketing, measurement, and AI-powered growth. Roi shares how leading teams are flipping the script — launching products after testing UA performance, scaling AI-generated creatives by the millions, and navigating the post-ATT iOS landscape with modeled conversions and web-to-app strategies. It’s a fast-paced, insight-rich conversation for marketers ready to embrace the brave new world of growth.

Resouces recommended:

• Book: The Challenger Sale, by Matthew Dixon, Brent Adamson
• Roi Nam on LinkedIn

Chapters

(00:00 ) Introduction and Roi's Background

(02:15 ) The Future Is Already Here: Roi on William Gibson’s Quote

(04:11 ) What a Dating App Taught Roi About Performance Marketing

(06:03 ) Why Subscription Apps Lead in UA

(07:49 ) Post-ATT Landscape: Complexity as the New Normal

(09:28 ) iOS Marketing: No More Silver Bullets

(10:53 ) UA-Driven Product Development

(13:02 ) Beyond Soft Launch: Building Multiple MVPs Concurrently

(15:57 ) ASO First, App Second

(16:32 ) AI Coding and the Rise of "Vibe Coding"

(18:25 ) The Future of iOS Measurement: Web-to-App and Modeled Conversions

(23:24 ) Advice for CMOs Entering Mobile: Start with ASO and Web-to-App

(26:06 ) AI-Generated Creatives at Scale

(29:49 ) By 2025: Live Ops and Monetization Fully AI-Driven in Gaming

(31:49 ) Hyper-Personalization vs. Shared Experience

(33:17 ) If Budget Were No Limit: Becoming an AI-Native Organization

(35:30 ) Getting Comfortable with AI: Talk to It Like a Human

(37:26 ) Roi’s Favorite Book

(38:33 ) One Thing to Stop Doing: Manual Note Taking

(39:27 ) Closing Thoughts