AI's Role in Shaping Authentic Brand Narratives - Oliver Yonchev, CEO at FlightStory
Update: 2024-10-10
Description
Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing.
We cover:
- Using AI for better brand storytelling
- Integrating AI into creative processes
- Balancing AI efficiency with authenticity
- Ethical concerns in AI-generated content
- Responsibilities of brands and platforms in AI disclosure
- Future innovations in marketing driven by AI and human creativity
Timestamps:
(00:00 ) - AI in Marketing and Brand Storytelling
(09:27 ) - Navigating AI Ethics and Policies
(18:17 ) - Nurturing Super Fans for Brand Loyalty
(33:07 ) - Skills and Structures for Future Marketing
(47:56 ) - Fostering Innovation in Marketing Industry
Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/
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