The Balancing Act of Innovation: Designing the Future of Food at PepsiCo - Richard Walzer
Description
Richard Walzer, Innovation Director at PepsiCo, joins us to discuss the challenges and opportunities of balancing performance and transformation in innovation. From designing crisps (or chips!) to fostering a culture of foresight, Richard shares his insights into creating breakthrough products while staying true to today’s business demands.
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00:01 What Does an Innovation Director Do?
00:32 How Richard Went from Designing Gadgets to Designing Food
01:25 Balancing Innovation for Today and Tomorrow
02:38 The Fine Line Between Performance and Transformation
03:09 Using Foresight to Map the Future of Innovation
03:42 The Ideal Ingredients for a Culture of Innovation
05:11 Creating Breakthrough Products in Legacy Portfolios
06:36 Where Do Innovation Ideas Really Come From?
08:01 Breaking Patterns: Personal Stories of Courage in Innovation
09:35 Framing the Right Questions for Systematic Creativity
09:56 Sneak Peek at What’s Coming from PepsiCo in 2025
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