How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T
Description
In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on building meaningful connections with audiences, the rise of niche communities, and the strategies behind turning customers into brand advocates. This conversation uncovers how brands can foster deeper engagement, create lasting impact, and drive loyalty through fostering more meaningful connections with consumers.
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(00:07 ) - Redefining Loyalty
(11:36 ) - Cultural Differences in Consumer Loyalty
(16:36 ) - Enhancing Brand Loyalty Through Technology
(31:20 ) - Measuring Community-Centric Loyalty Initiatives
(39:12 ) - Evolving Metrics in Brand Initiatives
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