The Accounting Tech landscape is shifting under our feet. This week, we're breaking down the major strategic moves from the industry's biggest players and what it really means for your app, your ecosystem, and your channel strategy.

We dive deep into the new AI in Accounting arms race, with Intuit launching its new AI Agents and even HMRC rolling out Copilot.

Meanwhile, the giants are making moves. We explore the launch of Sage's next-gen X3 platform and ask the question: Is Sage50 really cloud-based now?

But it's not all about the platforms. For SaaS leaders focused on SaaS Activation and partnerships, we put two key ecosystem players under the microscope:

Unleashed: In our App Spotlight, we analyze Unleashed's strategic role within the wider Access Group ecosystem and cover its latest production feature enhancements.

Xledger: In our "Channel Focus" segment, we get a partner's-eye view of the Xledger program—a must-listen for anyone building a partner-led growth motion.

Join us for a packed episode of market intelligence to keep your Digital Transformation strategy one step ahead.

Learn how to harness EVO in Unleashed pre client meetings. Join our Partner Product Webinar on the 17th November at 9pm GTM - https://hubs.la/Q03Q2dcL0

Find out more about Unleashed - https://hubs.la/Q03Q2cWv0

Episode Chapters:

00:00 Welcome to Digi-Tools in Accrual World

06:21 App Spotlight: Unleashed's Role in the Access Ecosystem

15:17 App News

15:32 Sage50 now cloud based?

19:04 Sage X3 next gen launch

25:37 New Intuit Accountant Suite and its AI Agents

28:57 New Kids on the Block: Xero’s October App Store Additions

32:47 HMRC rolls out Copilot

36:25 Unleashed Software Enhances its Production & Inventory Features

40:40 Channel Focus: Xledger from a Partner's Perspective

50:52 Outro