In today’s episode of the Music Business Newsletter with Matthew Rix, I’m responding to an overwhelmed independent artist who asked one of the biggest questions I hear right now:
“How are indie artists supposed to compete?”
He’s watching major-label artists perform for 20,000 people, drop massive marketing budgets, release perfect visuals, and hire entire teams to manage their careers while he’s doing everything alone after work.
But now there’s a new layer to the pressure:
He’s not just competing with big artists.
He’s competing with AI artists who can release unlimited songs, never get tired, and cost nothing to create.
He’s wondering:
• How do independent artists get fans without big money behind them?
• How do you stand out when you don’t have massive shows or huge exposure?
• How do you survive when AI can release 50 songs in the time it takes you to make one?
• Is the music industry still winnable for real, human artists?
In this episode, I break down:
-Why independent artists actually do have advantages
-What fans still want that AI can’t deliver
-Why budgets matter less than strategy
-How to stand out even with zero money
-And why the industry isn’t hopeless it’s just shifting
If you’ve ever felt small compared to major artists or threatened by AI, this episode is going to give you clarity and direction.
Got your own question on the Music Industry
Go to https://MatthewRix.com and include as many details as possible for the best advice.
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