In today’s episode of the Music Business Newsletter with Matthew Rix, I’m answering an email from a 25-year-old indie-pop artist who’s feeling crushed under the weight of social media expectations.
He’s been releasing music since 2020 and built a small but real foundation, with 3,500 monthly listeners and a couple of songs in the 10–15k range. However, lately, it feels like he is drowning in advice telling him he needs to be on every platform if he wants to grow.
TikTok… Reels… Shorts… YouTube… Discord… Threads…
It’s endless. And it’s killing their motivation actually to make music.
In this episode, I break down:
-Whether artists truly need to be on every platform
-How to choose the right platform for your personality and music
-Why quality beats quantity (even in the algorithm era)
- How to grow without burning out
-And why trying to be everywhere usually leads to being nowhere
If you’re overwhelmed, stuck, or quietly panicking about posting more this episode is going to feel like a breath of fresh air.
Got your own question?
Go to https://MatthewRix.com the more details you share, the better advice I can give.


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