In today’s episode of the Music Business Newsletter with Matthew Rix, I’m reading an email from a 31-year-old former professional swimmer from London who’s trying to break into the Christian and country songwriting scene in Nashville.
Her background has nothing to do with the music industry. She spent years competing, then built a successful fitness apparel business. So naturally, her Instagram is full of training clips, gym content, and old competition photos.
Now she’s running into a strange problem:
When she sends artists song pitches or demos, they ignore the messages.
But those same artists comment on her old swimming photos and reply to her gym stories.
Meanwhile, her music-related outreach gets zero traction.
She wants to know:
• How can she get taken seriously as a songwriter?
• Does she need a brand-new Instagram account?
• Can someone outside the U.S. realistically pitch songs to Nashville artists?
• And how does she make her profile reflect who she is now, not who she was years ago?
In this episode, I break down the truth about:
-How songwriters should present themselves online
-When (and when not) to create a separate account
-Why artists judge you instantly based on your profile
-How international writers can still build Nashville relationships
-What actually gets a songwriter taken seriously in 2025
If you’re trying to transition your identity online or step into a new lane professionally, this episode is packed with clarity.
Got your own story or industry question?
Go to https://MatthewRix.com the more detail you give, the better I can help.
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