AI Playbook - The Strategic Guide to AI with Joanne Sweeney Ep 263 - The Global Discussion
Description
Joanne Sweeney, the author of AI Playbook, CEO of the Public Sector Marketing Institute, and Owner of the Digital Training Institute, joins Host Simon Hodgkins on this episode of The Global Discussion.
Joanne has worked at the intersection of journalism, communications, and digital transformation for many years, constantly adapting her skills to stay ahead of change. She has carved out a unique space as a trusted authority in public sector communications. In this episode, Joanne shares her journey from her early days as a journalist to becoming a leading voice on AI, digital strategy, and government communications.
00:00 - Introduction to the episode and guest Joanne Sweeney
00:26 - 25 years in communications, staying ahead through every digital wave
02:48 - The aha moment, niching into public sector and launching a global mission
06:03 - The Apprentice lesson, why scalability and focus changed everything
10:33 - Exclusive, announcing The AI Playbook and who it is for
14:08 - Creating a language for public sector marketing and Harvard takeaways
20:15 - Lead with value, podcasts, and building trust over virality
27:09 - Inside AIj, turning a career’s knowledge into practical AI products
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