What Makes a Brand Brilliant? The Strategy Behind the Sparkle with Jamie Schwartzman Ep 253 - The Global Discussion
Description
Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.
00:00 – Introduction & Welcome
01:07 – What Is Brand Strategy?
03:14 – Brand as a Long-Term Asset
05:25 – How AI Is Changing Branding
09:20 – The IDEA Method Explained
15:22 – The Concept Behind “Brilliant”
20:38 – What's Ahead: AI, Ethics & Embracing Change
25:55 – Final Thoughts: Find Your Radiance
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