What Makes a Story Worth Telling? Speed, Strategy, and the Power of PR with Andie Cooper - Ep 257
Description
When it comes to turning complex technologies into compelling stories, few do it with the clarity, warmth, and precision of Andie Cooper, International PR Director at Beachhut PR. On this episode of The Global Discussion, host Simon Hodgkins sat down with Andie to explore the evolving world of public relations, the unique challenges of working with tech companies, and the importance of communicating with purpose.
00:00 – Introduction: Meet Andie Cooper of Beachhut PR
02:45 – Why Local PR Comes First for Startups
05:00 – Telling a Value-Driven Story, Not a Technical One
07:43 – The Importance of Translating Complexity
11:23 – Building Media Relationships That Last
15:17 – Helping Founders Become Confident Spokespeople
25:36 – How PR Has Evolved With Speed and New Channels
32:33 – Using PR to Amplify Women in Tech
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