In this episode of “TBR Talks,” Senior Director David Martinez shares his point of view on key topics covered by his BCG Henderson Institute team, particularly regarding geopolitics and artificial intelligence. The BCG Henderson Institute is an internal think tank at Boston Consulting Group.

David Zuluaga Martínez is a Senior Director at the Geopolitics & Society Lab, based in BCG’s Brooklyn office. Prior to his current role, David was a partner affiliated with BCG’s Public Sector practice. Previously, as an Alum Ambassador at the Tech & Biz Lab (2023-2024), he co-authored research on generative AI and, as an Alum Ambassador at the Strategy Lab (2021), on business resilience amid the COVID-19 pandemic and collective business action to address climate change. Since joining BCG in 2018, David has worked on strategy, operations and technology projects primarily for social impact and public sector organizations. His recent engagements include designing and operating an emergency food assistance program during the COVID-19 pandemic for one of the largest U.S. cities, leading the assessment of COVID’s economic impact for a large U.S. state, and conducting a strategic review of the procurement division of a large U.S. state. Prior to BCG David completed a PhD. in political theory at Princeton University.

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Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Learn more about David's work:

o ⁠https://www.bcg.com/publications/2025/geopolitics-of-tech-is-hitting-all-companies⁠

o ⁠https://www.bcg.com/publications/2025/where-will-tomorrows-web-geniuses-go⁠

o ⁠https://www.bcg.com/publications/2024/how-ceos-navigate-new-geopolitics-of-genai

Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with David on LinkedIn: https://www.linkedin.com/in/davidzuluagam/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy