AMA: Creative Strategy Edition (Feat. Paige Phillips)
Description
On this episode of Brain Driven Brands, we dive deep into the waters of creative strategy with a talented strategist who’s fronting one of the largest brands in the industry (and doing it with a great sense of humor). We talk about:
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How to hire naturally talented creators (and why delivery is more important than scripts).
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Why you should hire for personality over metrics.
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The number one thing Sarah’s most afraid of when it comes to TikTok.
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Why some brands win with humor (and others flop).
All this and more on this episode of Brain Driven Brands.
Guest: Paige Phillips
LinkedIn: https://www.linkedin.com/in/paige-phillips-82394a238/
JOIN The TETHER Community- https://www.skool.com/tether-lab/about
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
United States
