The 3 Messaging Tweaks Behind $1M in Sales
Description
Do you love Brain Driven Brands but only have 20 minutes to spare today? We’ve got some great news for you - in this episode, Sarah and Nate break down the top 3 simple messaging tweaks Original Grain has put in place this year that has made them well over $1M…and they’re all psychology-based.
Studies referenced:
"The effects of repetition frequency on the illusory truth effect"
(Hassan & Barber, 2021 – Cognitive Research: Principles and Implications)
"The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior"
(Dai, Milkman, Riis – 2014, Management Science)
"Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation"
(Hsee & Zhang, 2004 – Journal of Behavioral Decision Making)
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
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Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
JOIN The TETHER Community- https://www.skool.com/tether-lab/about
Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
United States
