APAC's Position in the Global Sports Tech Scene, with Ben Turner
Update: 2023-09-27
Description
In this latest episode, we’re focusing on the intersection of sport and technology with Ben Turner, Head of Sports Partnerships APAC at SportRadar.
When we look at leagues and governing bodies, often they’re hesitant to trial a new technology, focusing on simply operating the competition they are administrating - safe from the ire of passionate fans.
There’s a prize to be won for those bold enough to invest the time and resources into innovation. In this episode we talk about why it's worth it, strategies to innovate and why getting their fans involved from the start is key.
Show highlights:
When we look at leagues and governing bodies, often they’re hesitant to trial a new technology, focusing on simply operating the competition they are administrating - safe from the ire of passionate fans.
There’s a prize to be won for those bold enough to invest the time and resources into innovation. In this episode we talk about why it's worth it, strategies to innovate and why getting their fans involved from the start is key.
Show highlights:
- How to connect with fans outside your core market
- Why sports with an innovation and growth mindset lead the pack
- The importance of failing fast with new technology to unlock success
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