S2 Ep2: Different Game, Different Fans, Different Strategy, with Charlotte Thomson
Update: 2023-07-27
Description
Episode 2 of our Women’s World Cup series is here with none other than Charlotte Thomson, Head of Women’s Football at COPA90.
Charlotte has an unwavering passion for women’s football and can’t imagine working anywhere else. So, it was only natural we brought her on to cover the digital communities that enhance the women’s game in fun and unique ways.
In this chat we cover:
Charlotte has an unwavering passion for women’s football and can’t imagine working anywhere else. So, it was only natural we brought her on to cover the digital communities that enhance the women’s game in fun and unique ways.
In this chat we cover:
- Why those who invest or want to invest in the women's game need to focus on fans
- How women's football is a different product that requires a different investment strategy
- The unique communities built around the women’s game
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