S1 Ep4: E4: How to create viral NFL content with Scott Kegley
Update: 2023-03-30
Description
Meet Scott Kegley, Vice President, Digital Strategy at AMB Sports and Entertainment, owners of the Atlanta Falcons and Atlanta United.
Scott has seen the digital transformation of sport before his own eyes, from starting the San Francisco 49ers Instagram account on his iPod Touch to leading a growing digital team at AMB.
In this chat we cover:
Scott has seen the digital transformation of sport before his own eyes, from starting the San Francisco 49ers Instagram account on his iPod Touch to leading a growing digital team at AMB.
In this chat we cover:
- How Scott's team seek creative ideas outside of sports
- Taking inspiration from late night tv to pop culture
- Why a diverse team helps craft content for audiences of all ages and backgrounds
Connect with Scott:
LinkedIn: https://www.linkedin.com/in/scottjkegley/
AMB website: http://blankfamilyofbusinesses.com/
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