Abha Gallewale, global social strategy manager at ASICS talks sport creators
Description
Episode 46 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Abha Gallewale, global social strategy manager at sportswear brand, ASICS
In this episode we:
- Discuss how ASICS puts athlete sponsorship contracts together which take into consideration content quality, not just medals won
- Consider the importance of ASICS's brand values guiding the sportswear firm
- Explore measuring return on investment for the athletes’ work as brand influencers
This interview was recorded in May 2022.
Check out the Influencer Marketing Lab for full show notes and related useful links
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👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
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